Realtor Referrals

I’m a writer and I’d like to target funeral homes for my writing services, but I’m unclear as to their marketing efforts. I know that a funeral home is often associated with a particular cemetery, and receives referrals from people who’ve purchased plots in that cemetery. I also know that funeral homes do a great deal of Yellow Pages advertising, and likely have Web sites.

Are there any other types of marketing communications they do? Do they send out flyers or direct mail? Thanks very much.

Commercials
Church Bulletins
Yellow pages
Newspapers
Internet